How BackMarket Took on Tech Consumption and Won.
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Back Market, the leading marketplace for verified refurbished tech, is on a mission to transform the way we consume technology. In a world driven by constant upgrades and planned obsolescence, Back Market offers an alternative that’s not just more affordable but also environmentally sustainable. Founded in 2014, the company has become a pioneer in the refurbished tech space, making a tangible impact on reducing e-waste while providing consumers with high-quality devices at a fraction of the price of new ones.
At the heart of Back Market’s mission is a simple yet powerful idea: “We help the world do more with what we already have.” By offering refurbished products that undergo rigorous testing and quality control, Back Market has created a marketplace where consumers can purchase tech that is “better than new.”
Since its inception, Back Market has positioned itself as more than just a marketplace—it’s a movement for sustainability in tech. The company’s Verified Refurbished program ensures that every device meets strict quality standards. All products undergo a 25-point inspection by industry professionals, ensuring that the refurbished devices are in perfect working condition. This commitment to quality has allowed Back Market to build trust with consumers, who can enjoy premium devices with the peace of mind that they are getting great value for money.
“Better, because it has up to 92% less impact on the planet. Better, because it makes great tech affordable for everyone.” The environmental benefits of choosing refurbished tech are staggering. A refurbished smartphone, for instance, uses 92% less raw materials and generates 89% less e-waste than a brand-new device. These figures underscore the role Back Market is playing in combating one of the world’s largest solid-waste streams: e-waste.
In just a decade, Back Market has grown from a disruptive startup to a global leader in the refurbished tech industry. The company now operates in eight global offices, employs more than 650 people, and works with over 2,000 refurbishers worldwide. The rigorous vetting process for refurbishers means that only 1 in 3 applicants is accepted to sell on the platform, ensuring high-quality standards for consumers.
Back Market’s commitment to circularity and sustainability has attracted significant attention—and investment. Since its founding, the company has raised over $1 billion from top investors around the world, fueling its ambition to become the global leader in refurbished technology and circular economy practices.
As a certified B Corp and a leader in the circular economy, Back Market is paving the way for a future where refurbished tech is not just an alternative to new—it’s the better choice. As the company puts it, “We’re just getting started.”
By turning tech consumption on its head, Back Market is proving that a business can thrive while helping to solve one of the world’s biggest environmental challenges. And with millions of devices given a second life through its platform, the company is demonstrating that sustainability and innovation can go hand-in-hand.
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