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Imagine a world where anyone, anywhere can create whatever they choose, whenever they choose, with one simple tool. 

This is Synthesia’s vision. To democratise creativity. To change how we create and consume content. To make creation accessible. To turn imagination into reality. 

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Since the launch of chat.gtp we are clearly on the cusp of an AI revolution, and, with continued advancements, it is expected to play an increasingly important role in shaping the future of the world. Synthesia is a platform that uses AI to create personalised and localised video content at scale. Synthesia offers a synthetic video creation tool that can generate video from simple text in a matter of minutes, in over 120 languages. 


The platform should change the way we create and consume video content. Using advanced AI technology, Synthesia makes video creation accessible to everyone, regardless of their technical expertise or language proficiency. With just a few clicks, you can generate highly personalized and localized video content in over 120 languages, making it easier than ever to connect with your audience and share your ideas. Whether you're a content creator or a business owner, Synthesia's user-friendly platform and powerful features make it a game-changer in the world of video production.


In addition to its synthetic video creation tool, Synthesia has also developed a wide range of features that cater to businesses and content creators, including a user-friendly platform that makes video creation accessible to all levels of technical expertise. Synthesia's technology has been used by leading brands in various industries, including the BBC, PayPal, and Deloitte.

Interview with Victor Riparbelli Co-Founder & CEO at

Most of the worlds information is stored as text, and as a society in 2023, not only are we accustomed to receiving information through audio and visual platforms, we are much more engaged in digital content which allows for better understanding, learning and retention. 


By harnessing the power of AI, Synthesia enables businesses and content creators to produce highly personalised and targeted video content, with the flexibility to make changes quickly and easily and to adapt to different languages, cultures, and audience preferences. As it stands, hiring actors, studios and filming equipment is incredibly expensive and time-consuming. AI generation removes these barriers, and Synthesia is pioneering this innovation, transforming the production process and freeing up human ingenuity. 


Synthesia's mission extends beyond its own platform. They actively work to empower individuals and organisations to create and share content that is reflective of their unique perspectives and experiences. With AI's ability to generate video content quickly and efficiently, Synthesia is helping to open up new possibilities for self-expression and communication on a global scale. Its goal is simple, to let the best content win. 


We are still at the tip of the iceberg with regards to AI and its creative potential. Synthesia is leading the way in unlocking this potential, setting the stage for further groundbreaking applications of AI in the creative industry for years to come.

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