Alkimi is Rebuilding Digital Advertising with Transparency at Its Core
Alkimi has been selected for the Culture 100 Award, earning them the title of 'Most Loved Company To Work For 2025' for their exceptional employee experience.
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Alkimi was built with a clear mission: to transform programmatic advertising. Their decentralised ad exchange is designed to create a fairer, more balanced system for advertisers, publishers, and users. By leveraging blockchain technology, Alkimi is pioneering the tokenisation of the digital ad, bringing transparency, efficiency, and accountability to an industry worth over $600 billion.
The scale of the opportunity is massive. Programmatic advertising is a $600 billion industry, yet many companies lack visibility into where their budgets go. Alkimi’s approach doesn’t just streamline the process—it fundamentally changes how trust works in digital advertising. Advertisers know where their money is spent. Publishers get a fairer deal. Users see ads that are more relevant and less disruptive to their online experience.
But Alkimi isn’t just transforming an industry—it’s redefining what it means to build a company where people actually want to work. Their approach to transparency, collaboration, and shared purpose has earned them a place on the Culture 100 list, recognising them as one of the UK’s most loved companies to work for.
That belief that transparency fuels progress isn’t just a principle behind Alkimi’s technology—it’s the foundation of their workplace culture. Decisions aren’t made in silos, leadership isn’t locked away in boardrooms, and employees aren’t kept at arm’s length from the bigger picture. Everyone, at every level, is part of the conversation. With team members across the world—from their sales and marketing division in London to their development teams in India and consultants in New Zealand—Alkimi ensures that no one feels disconnected. Regular Monthly Business Reviews give employees a space to showcase their work and understand how their contributions fit into the company’s broader mission. Open access to leadership means no one has to wonder where the company is headed or how decisions are made—they are part of the process.
That same ethos of inclusivity and shared purpose extends to how the team works together. There is no "perfect candidate" at Alkimi. Instead, the company thrives on diversity of thought, background, and expertise, knowing that the most innovative solutions come from bringing together different perspectives.
While many companies talk about work-life balance, Alkimi builds it into how they operate. Employees manage their own time, working in ways that allow them to be at their best. Performance isn’t measured by hours logged at a desk but by impact, ideas, and contribution. That freedom comes with a deep sense of responsibility. Work at Alkimi isn’t about fitting into a rigid corporate structure—it’s about having the space to drive meaningful change. The company’s borderless, flexible approach has created an environment where people feel empowered, trusted, and connected, regardless of geography. Leadership isn’t just accessible—it’s engaged. Conversations are open, feedback flows both ways, and employees don’t just contribute to the company’s growth; they help define it.
Being named to the Culture 100 list isn’t just about what a company says—it’s about what employees actually experience. The selection process behind Culture 100 goes beyond company branding, using employee-driven insights and sentiment analysis to surface the real moments that make a company culture thrive.
Why Culture 100?
The Culture 100 Award isn’t just another "best places to work" list. It goes beyond perks and surface-level benefits, focusing on what truly makes a workplace exceptional—the people behind it. The selection process involved analysing thousands of companies and gathering insights from over 20,000 employees to identify the businesses that are redefining what a great workplace looks like. Companies where "people-first" isn’t just a slogan—it’s something employees genuinely feel and experience every day.
To ensure authenticity, the methodology centred around employee sentiment surveys, capturing real insights from the people who experience the culture firsthand. Employees were asked: What’s one moment that showed you your company truly cares about its people? What’s the secret to your connection with the culture? What initiatives make you feel valued? These open-ended responses, combined with Employee Net Promoter Scores (eNPS) and satisfaction metrics on career growth opportunities, helped paint a detailed picture of which companies are truly prioritising their people.
For Alkimi, the results were clear: employees don’t just work here—they believe in what they’re building. They are part of something bigger than a product. They own their work, their growth, and their contribution to reshaping an entire industry.