Why 11 London is One of the UK’s Most Loved Workplaces
Feature with HYER
A Creative Agency Where Culture and Purpose Drive Impact in Health and Humanity
Breakthroughs in healthcare and charity communications start with the right insights, the right ideas, and the right team. At 11 London, the focus is on delivering impactful advertising and communications for health and humanity brands—helping businesses thrive while keeping the needs of real people at the centre of everything they do.
With a unique model that balances work between pharmaceutical companies, patient associations, and charities, 11 London understands the challenges and opportunities on both sides. Their expertise spans media strategy, campaign development, and storytelling, ensuring every message resonates with the people who need it most. Whether optimising outreach through their OMNILABS® approach or shaping powerful narratives that connect patients, carers, and healthcare professionals through innovative AI solutions, the agency is redefining what it means to communicate in the health and charity sectors.
That dedication to meaningful work goes beyond client projects. A people-first mindset is embedded in the company’s culture, shaping an environment where collaboration, curiosity, and creativity thrive. This commitment has earned 11 London a well-deserved place on the Breakthrough Culture Awards list, recognising it as one of the UK’s most loved companies to work for.
The agency thrives on a culture of openness, where bright minds come together in an atmosphere that is relaxed, unpretentious, and built on trust. There’s no need for unnecessary hierarchy or formality—just a team of talented, thoughtful people working towards a shared mission. Employees enjoy the work they do and the people they do it with, creating a space where genuine connections form naturally.
Mistakes aren’t a point of failure—they’re a chance to improve. Leadership sets the tone by embracing accountability, ensuring that every team member feels comfortable taking risks, experimenting with new ideas, and pushing creative boundaries. “There’s no innovation without risk,” says the leadership team. The focus is on intention, learning, and growth, rather than rigid perfectionism.
Beyond creating great work, 11 London is a place where people feel a sense of belonging. The agency values individuality, welcoming all kinds of thinkers—from introverts to extroverts, showmen to strategists—because diverse perspectives fuel the best ideas. The ideal team member isn’t defined by a job title or skillset but by their ability to collaborate, contribute, and enjoy the process.
Hiring the right people is essential to keeping this culture strong. 11 London looks for two simple yet essential qualities: being ‘nice’ and being ‘good’ at what they do. Skill and experience matter, but personality and attitude shape the agency’s day-to-day energy. Becoming a certified B-Corp has helped attract individuals who align with these values, drawing in people who want to make a meaningful impact in their careers.
Once inside, employees are supported with the freedom to take ownership of their work and the reassurance that they are part of something bigger. Autonomy and accountability go hand in hand, allowing people to contribute at their highest level while knowing they have the backing of a team that values them.
Why the Breakthrough Culture Award?
Winning the Breakthrough Culture Award is a reflection of what 11 London has built—not just a successful agency, but a workplace where people feel valued, connected, and inspired.
This award isn’t based on perks or office aesthetics—it’s rooted in real employee insights, measuring what makes a workplace truly exceptional. Thousands of employees across the UK were asked:
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What’s one moment that showed you your company truly cares about its people?
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What’s the secret to your connection with the company culture?
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What initiatives make you feel valued and help you grow?
Alongside these insights, Employee Net Promoter Scores (eNPS) and career growth satisfaction metrics highlighted the companies that don’t just offer jobs—they create workplaces where people genuinely love to be. At 11 London, breakthroughs don’t just happen in campaigns and creative projects—they happen in the way people work together, support one another, and push each other to be better. And that’s exactly what makes them one of the UK’s most loved places to work.
