The OVERDRIVE series interview with YuLife Co-Founder, Sam Fromson
The Overdrive Future Makers is a Deep Dive into the Minds of Business Innovators with full feature interview series uncovering the companies that are building the future of business and an inside look at the Leaders and disrupting the status quo.
Written by HYER NEWSROOM
YuLife is a tech-driven financial services brand on a mission to inspire life and turn financial products into a force for good. The company is fundamentally shifting the nature of group insurance to provide an engaging and supportive employee experience harnessing the power of gamification and behavioural science, to rewards healthy living and put everyday wellness within reach of everyone.
The core of YuLife’s product offering is the gamified YuLife app which engages teams to compete in everyday wellness activities such as walking, meditation and cycling to earn YuCoin, YuLife’s virtual currency, through which policyholders can earn discounts and vouchers from leading brands or to improve the world through planting trees or donating to charity. With YuLife, companies can create a more resilient, productive and innovative workforce that is well positioned for the future.