Empathy is the Foundation of Culture at The Metamorphose Group
The Metamorphose Group has been selected for the Culture 100 Award, earning them the title of 'Most Loved Company To Work For 2025' for their exceptional employee experience.
Feature with HYER
The Metamorphose Group’s story isn’t just about building a business; it’s about building a better world. This independently owned collective is on a mission to lead in purpose-driven commerce, blending creativity, storytelling, and social responsibility to drive meaningful change. But their impact isn’t limited to their external work; it starts from within, with a distinct and powerful internal culture.
Founded by UK-based entrepreneur Grace Carter, a journalist, brand strategist, and passionate advocate for female empowerment, The Metamorphose Group is a house of brands and a charity united by a shared purpose: to have a positive impact on the world. Their work focuses on three core strands: mental health, promoting well-being and support through innovative initiatives; social equity, advocating for fairness and justice; and female entrepreneurship, inspiring and empowering young girls and women to become business leaders.
But what truly sets The Metamorphose Group apart is its uniquely “feminine” culture. This isn’t about stereotypical imagery or tokenistic gestures; it’s about embracing empathy, compassion, and care as core business values. It’s about creating a space where the experiences of women—51% of the population—are understood and acknowledged, whether it’s the challenges of hormonal cycles, childcare duties, or other life events. Crucially, it’s about creating an environment where men are empowered to step up and offer equal support. It’s a culture where opinions are valued, voices are heard, and passion is celebrated—a place where everyone has a seat at the table.
This distinct cultural approach is driven by a clear vision: to create a team that is not only passionate about their work but also deeply proud of the impact they are making. As a result, the team—hired on values first, skills second—are driven by a shared determination to make a difference. The goal is that when positive results occur, as they already have begun to, each team member feels a sense of ownership and pride in their contribution to the company’s journey and its positive influence. This is achieved through collaborative teamwork, ensuring that the team works together, rather than in isolation.
The Metamorphose Group seeks individuals who are ambitious, passionate, empathetic, and resilient—people who genuinely care about the work they do and its wider impact. The company supports this talent through an empathetic, understanding, and human leadership style, treating employees as responsible adults and empowering them with the information, time, infrastructure, tools, and independence they need to achieve their goals.
This leadership style recognises that everyone who works with The Metamorphose Group is human first and foremost. This means understanding that employees may be juggling various responsibilities and challenges, from caring for elderly parents to managing their own health. The company operates on the principle that everyone comes to work intending to do their best given their circumstances, and it’s the company’s responsibility to provide the support needed to enable them to do so. This support might take the form of flexible working arrangements, compassionate mentoring, or simply open and honest conversations about the challenges employees face, creating a supportive network within the office.
Why Culture 100?
The Metamorphose Group’s dedication to building a purpose-driven business with a uniquely human-centric culture makes them a deserving recipient of the Culture 100 award. C100 celebrates growing UK companies that clearly prioritise employee well-being. The Culture 100 selection process is rigorous, combining detailed company applications with comprehensive employee surveys designed to capture authentic workplace experiences. These surveys delve deeply into employee sentiment through a combination of open-ended questions and quantifiable eNPS (Employee Net Promoter Score) scoring, providing a holistic and data-driven view of each company’s internal culture.