On Running continues rapid employee growth
The Swiss running company is having a moment growing 70.4% with significant team expansion planned.
Written by HYER NEWSROOM
On is one of multiple footwear companies leading the IPO movement in a $440B global market. In the past few months, Allbirds and Authentic Brands (parent company of Eddie Bauer, Nine West, and more) have filed to go public.
To date, On Running has only captured 8% of a notoriously crowded footwear market. Between giants like Nike and adidas, and specialty players like HOKA ONE ONE and Brooks, the upstart faces hurdles in all directions.
While the brand is diversifying into athleisure, apparel (outside of shoes) only makes up 4% of revenue. Mixing superior design technology, performance, and star power, On has become a contender in the global athletic footwear market set to reach $66B by 2027. long-time support from Roger Federer, On grew its Boulder-based professional running team—On Athletics Club—to 1,000 members while outfitting both the Swiss and Norwegian Olympic teams. Last year, the company reached a multi-year sponsorship deal with the Penn Relays.
On’s sustainable branding resonates with pro athletes and athleisure enthusiasts alike. In the year ahead, the company will pursue the performance running, outdoor, and lifestyle categories, including launching its first women’s bra.
Co-Founder David Allemann "We are even more confident and excited about the global growth opportunities and many new products that will allow our customers to move.”
On plans to expand its Nordstrom shop-in-shops in the year ahead while extending its partnerships with REI, JD Sports, and Foot Locker. Freshly inked, DICK’S Sporting Goods will become a distributor this summer.
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