top of page

The story behind the Eco-Friendly Cleaning Solution that took over the US. 

  • LinkedIn


LINKEDIN (1).png

We all know that cleaning products can be a real pain - not just because of all the scrubbing and tidying, but also because of the waste they create. And let's be real, who hasn't stared at that mountain of plastic bottles and spray cans and thought, "there has to be a better way"?


Meet Blueland, a cleaning brand that's shaking up the game with their sustainable solution to plastic waste. Here's the deal: Blueland's founder, Sarah Paiji Yoo, was on a mission to reduce plastic waste in her home, but when she tried to find alternatives to single-use cleaning products, she found that most reusable options were just as wasteful. They came in big, bulky plastic bottles that were hard to recycle. So, she decided to create her own cleaning products - and the result is nothing short of amazing.

Blueland's system is based on a reusable glass spray bottle, which you fill with water and then drop in one of Blueland's cleaning tablets. The tablets are made of plant-based ingredients and come in a paper wrapper, so they dissolve quickly in water to create a cleaning solution that can be used to clean everything from counters to toilets.
















It's a simple concept, but it has a huge impact. By using Blueland's tablets, you can say goodbye to single-use plastic bottles for good. That's a whole lot less plastic waste, and it also eliminates the need to ship heavy liquid cleaning products, which helps reduce carbon emissions. But that's not all, Blueland's cleaning tablets are non-toxic and safe for the environment. They even have a closed loop system, where they take back and recycle any of their packaging.

One of the reasons Blueland is so successful is that they really focused on their branding as well. They have a minimalist aesthetic and clearly communicate their commitment to sustainability in their packaging and marketing materials. This sets them apart from other cleaning product companies, which helps to appeal to environmentally-conscious consumers and create a loyal customer base.

There are some challenges that come with the product. For example, it may be a bit more expensive upfront to buy the "Forever Bottle" and tablets, but in the long run it is more economical. Also as the company continues to grow, it's likely that they will have to face competition from other big companies who might start investing in similar sustainable cleaning products.

But overall, Blueland is doing their part to create a cleaner and greener world. They have a commitment to sustainability and an innovative approach to cleaning products that sets them apart from the competition. So, next time you're staring at that mountain of plastic bottles, don't despair - just think of Blueland!


About Hyer Newsroom

Hyer is the place to discover the latest news, stories & careers from impact-first companies across the planet, in the most digestible way - giving a creative voice for impact.


Companies that do good matter - let’s tell their stories. 

The latest news & insights from
impact-first companies across the planet

bottom of page