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Flick through tabs: Why Apply, Process, Vision, and Eligibility here
GROWTH EDITION
Your guide to the Breakthrough Culture Awards
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The Breakthrough Culture Awards: Growth Edition is a 12 month certification & award built to recognize the next wave of U.S marketing companies with fewer than 100 employees who are passionate about creating a thriving workplace from an early stage .
The Breakthrough Culture Awards is not just an award that appears one day, and forgotten about the next. BCA is the leading certification for workplace culture research, highlighting America's finest and emerging workplaces. Backed by world renowned talent leaders, and baked in deep research alongside Nielsen, to turbo-charge the adoption of thriving workplaces.
FEATURED IN
What an award should be.
BCA is not a typical award. Prior to its inception we did not value industry awards—or even the concept of an award anymore. Awards felt self promoting and lacked real prestige. However, we did believe in promoting great work and achievements. We knew that the right award, done correctly could really help deserving companies to actually stand out.
From the start we set out to build a better award, more like a certification that we would love and fight to be a part of, an award that was transparent and made a true difference to the companies and people involved.
BCA is fully transparent, with a filmed judging panel whose decision is turned into a behind-the-scenes style documentary.
A re-imagined award was created to do 3 important things for selected companies: massive attention, true trust, and real community. There are no paid award nights, and there is no plastic trophy. Instead, there is a 12 month online campaign designed to help deserving organizations stand out like never before.
Be known for your culture
Standing out as a leader in workplace culture can drastically elevate a growing companies reputation to win customers and employees.
The Growth Edition is for those smaller and growing companies that, from the start, dared to build a culture they're proud of - for those companies that believe a thriving team equals a thriving business.
In addition to the BCA Certified Label and Report, selected organizations are put in front of millions of eyeballs, mentioned in multiple major press outlets, and featured in the award-winning culture show “Breakthrough Cultures: The Open.”
The Science
behind BC
BCA in association with Nielsen, is the leading movement celebrating and rewarding the most thriving small and growing workplaces across America.
Together, we see an opportunity for a more inspired and people-centric future, by showcasing the heartbeat behind a great organization.
All companies to make the shortlist will receive a company-specific employee report prepared by global consulting firm, Nielsen.
Nielsen is a global consulting firm and leader in employee measurement, data and analytics, shaping the future of workplaces.
How Breakthrough Culture
companies really stand out
Widespread and focused attention, instant and credible trust, along with a community to learn and share.
Massive attention
True and
Instant trust
Expert
community
Each winning company will enjoy extensive coverage, multiple features, and significant exposure across major press outlets, spotlight features inside Hyer ( 1m monthly readers,) and social media recognition. Widespread and focused attention is the primary goal for BCA.
With the BCA label, digital assets, and certification, each company is instantly recognized and trusted by consumers, businesses, and future employees. The BCA seal sets companies apart for their commitment to employees, with a guide on what the recognition means and stands for.
Winning companies gain free access to a relevant community where leaders and renowned culture experts actually share real world ideas, best practices, and challenges. Rely on this community for all your culture, hiring, talent, and people ops needs.
Meet the panel
We are a 500 strong team of talent, and workplace optimists, with over 5 million Linkedin followers leading the community to create change for growing companies that aspire to make a difference. Our greatest opportunity is putting the people and organizations that care about their people - on a pedestal.
Aileen Ottenweller
Business Impact
Patagonia
Lesley Scott
Global Talent Partner
Google
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Ray Page
People Innovation
We Group
Leslie Hurley
Head Of People
Brilliant.org
Ananda Baron
Talent Management
Atlassian
Irin Son
People Experience
Angel.co
"We can view The BC Award as a vehicle for progress, accelerating organizations that strive for healthy and vibrant workplaces."
DANNIE HANSON, VP PEOPLE AT NIELSEN
BC has three main focuses:
Accelerate the important movement of thriving and happy places to work, so we can inspire others to prioritize workplace well-being at an early stage.
Bring to life company cultures like never before, with a series of behind-the-scenes videos, interviews, digital art, and reports.
Bringing together a thriving community of growing U.S companies who prioritize their people.
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New I 2024
Peak behind
the curtain
Meet the panel for an exclusive behind-the-scenes look at our panel's selection process. Discover the methodology and criteria they use to identify what makes a truly great place to work.
Learn more as you scroll through the tabs >
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